#inventhospitality

©2007-2019 Mocinno is a Mocinno International Company

Meet Our Team

It's all about the People

Jeroen Gulickx

CEO

Jeroen Gulickx is originally from Holland, where he obtained two business degrees. Later in life he also certified as black belt in Six Sigma.

He is Managing Director and founder of Mocinno International, a hospitality consulting company that started in 2005, focused on delivering incremental revenues for hotels, spa’s and also hotel suppliers.

Jeroen is well traveled and has extensive experience in the luxury travel segment. The main capabilities vary from streamlining cost and operational models, strategy yielding, business development, and marketing to digital marketing.

Mocinno International works with a network of highly experienced, energetic and yet innovative people, based in key locations.
Jeroen leads Mocinno originated projects and the highly skilled team and International partners and agents in many key locations.

Jeroen Gulickx is writer of the book 'A Hotelier's Mind, Setting Strategy for the Future'.

Robyn Pratt

Director

With 35+ years of experience working in different countries and spanning a broad cross section of disciplines ranging from Sales and Marketing, Operations, General Management, Project Leadership, Change Management, Innovation, Brand Strategy and Leadership Robyn has gained a strong foundation of knowledge and expertise at an international level.

Prior to forming Impact Consulting I was Vice President and Brand Leader for Design and Luxury brands for Starwood Hotels, Europe, Africa, & Middle East (EAME). In this role, I was able to combine my knowledge and expertise in hotel marketing and operations with innovation and change management skills to lead the brand efforts of nine brands across 240 hotels.

My experience in leading Six Sigma and Operational Innovation has provided me with a passion for managing change towards achieving measurable results which add value for all shareholders. I am an affiliate of Strategy Regeneration which is a French based company which uses strategies such as Blue Ocean Value Innovation to develop and implement innovative solutions on a global basis.

The fact that I have always been a results oriented and driven individual saw me owning and operating 2 restaurants by the age of 23 and achieved my first Starwood General Manager role at the age of 30.
Robyn is affiliate in Impact Consulting.

Adeline Barphe

Food & Beverage Consultant & Senior Partner

Adelina, originally from Greece, is a passionate hospitality consultant with a prestigious career path. Being in marketing and hospitality for over 20 years, her assignments include an impressive business portfolio, and an array of international projects and luxury concept development. Her diverse management experience though, along with her high entrepreneurial skills have successfully engaged her in a wide range of start-ups as an investor, consultant and development strategist.

Adelina is also Vice President and founding member of FBMA Greece, the Hellenic F&B Management Association, where she is responsible for the strategic planning and the public relations of the organisation.

She holds various degrees in Business Administration and Strategic Planning, Swiss Hospitality Management, Food and Beverage Management and Culinary Arts.

Adelina believes that persistently pursuing innovation is essential for staying on the cutting edge of the industry trends and global market needs. Also a keen traveller enjoys discovering exciting new cultures and lifestyles around the world, and seeing her chosen industry from another perspective.

Anders Ulrikson

CFO & Partner

Anders Ulrikson, Swedish, Authorized Accountant and Swedish Master of Laws Degree, brings with him many years of experience as a financial expert.

Accounting, control, tax- business- and legal advisor are some of the vital skills for any business to perform well. He has a niche within international small and medium sized companies.

Besides his extensive knowledge of finance, he also has experience in a number of areas, like hospitality, IT, Utility, Real estate, retail and education.

Anders provides accounting and payroll services and as an advisor within tax-, business-, and legal issues through his company JAU Consultants AB. He is a personal, and professional colleague, with an eye for perfection and innovation.

Revenue Director & Partner

Hanna has over 20 years of experience in global hotel and restaurant business and has specialised in revenue management and hospitality technology the past 15+ years.

 

Hanna uses data and analysis driven revenue management approach driving often double-digit year-over-year growth in both revenue and market share to her customers with an eye to overall cost impact. She endeavours to find simple and easy to adapt solutions to fit customers organisation.

To achieve long term benefits the goal is always to embed the revenue management - minded leadership into the company culture. Hanna focuses on total revenue solutions working closely with brand, marketing, sales and operations to achieve the most profitable results.

 

Hanna has a wide knowledge on travel market and solutions and has worked with both high and low-end brands in Europe, Africa and the Middle East including Starwood Hotels & Resorts. Intuition is the secret ingredient which can be obtained by listening to customers and the market closely. 

Aline Langlieb

Interior Design & Partner

The Israeli designer is a BFA graduate of Parsons School of Design in New York, where she spent ten years studying and practicing her profession.

Since then she ventured both around the globe and in her own hometown of Tel Aviv to create intelligent spaces that combine classic icons with a modern, playful twist.

Aline's work is versatile - from brand names like W hotels to boutique hotels and restaurants, all of which she infuses with personality and attention to the details that make a truly great design. Aline Lica Langlieb believes the magic of design happens with unexpected combinations of textures, patterns, fabrics, sophisticated finishes and colors that ultimately match to create a coherent design.
The result should be neat and refined yet needs to appear effortless with a laid back appeal.
An Interior designer specializing in Hospitality Design, Aline has designed an extensive number of versatile projects throughout the globe, from New York to Istanbul, Bucharest, Bangkok, San Juan and Tel Aviv. They all focus on the hospitality experience one must have when entering the designed space.

Aline believes that to create this experience you need a vast collaboration of creative professions such as branding, music, Architects, lighting designers, even landscapers. We are trend setters that create a greater story for you to experience.

Aline’s work has been featured in Vogue, Telegraph, Travel + Leisure and more, and she also enjoys providing her design expertise on TV and in her column in Israel’s prestigious lifestyle and design publications..

Carolien Stapper

Senior Sales & Marketing Consultant

Carolien Stapper is a Dutch traveler, with a degree in business management, who finally settled in Mallorca, Spain.

In May 2012 she founded Bespoke Freelancing, after a two-year intensive business development and event experience in Bangkok and Bali. The company offers sales & marketing solutions and event management.

Carolien is a driven person, with a goal driven passion to business development, and extremely experienced within the hotel & event industry. She has been part of pre-opening teams, in charge of launches, incentives and corporate events. On occasion her company takes on individual events, weddings and VIP parties.

Dianna Ruas

Director of Spa & Wellness

Dianna Ruas originally from Brazil, is a well travelled Hospitality, Spa & Wellness professional. Her background is in Health & Wellness, and she has formed her own holistic methods, which are now used all over the world. 
Her work experience as Spa & Wellness consultant has taken her to China, the Middle East, Mexico, Guatemala, Caribbean Islands, Brazil and many other countries. Dianna is passionate about people, education and is a true people person. 
Together with the Mocinno team she will be launching an entire new concept in 2018, which will bring back the core of the Spa, with full focus on Health & Wellness.

Natali Telichenko

Senior Spa Consultant & Partner

Natali, is originally Ukrainian and has work and relationship skills from all over the Ukraine and Russia.

Originally she studied to become obstetrician-gynecologist with 5 year experience in medical practice. Since 1998, Natli has been a profound member of the Hospitality, Beauty and Health business.

Since 2003, Natali has been in charge of management and change implementation within small as well as large Hotels & Spas, to include fitness, beauty and health centers.

She has done reorganizations, personnel management, education and pre-openings. Natali’s operational skills are highly useful for setting a strong and solid base for any Hotel, Spa or clinic.

Natali’s experience within the luxury Hospitality segment as well as the knowledge and recognition of running the Spa as a sincere business, are key roles and skills that create the framework for a successful project and team.

Elfi Maier

Revenue Consultant and Partner

With 17 years of experience in the international hotel industry and 15 years specialisation in Revenue Management, Elfi Maier is known as a true expert in the Revenue Management field.

Prior to founding revenuefocus, a strategic revenue management consulting firm, she has held various Revenue Management leadership positions with Marriott Hotels & Resorts and Starwood Hotels & Resorts.

Elfi consults hotels, spa’s, Opera’s and theatres to reach their full yield potential.

The scope of Elfi’s expertise ranges from finding the optimal market positioning and building up an effective Revenue Management structure to implementing a successful distribution strategy and coaching Revenue Teams as well as delivering workshops and seminars.
Her goal is to extend your competitive advantage, to boost performance resulting in an improved bottom line.

Oskar Andermo

Education & Partner Dubai

Oskar is originally from Sweden and settled his business in Dubai, UAE in 2007. After graduating from the IHTTI hospitality management school in Switzerland he decided for a career in Business Development.

Oskar has successfully developed brands within the Hotel and Meeting & Incentive industry. He has worked in sales in Indonesia, Sweden and UAE for chains like Accor Hotels, Choice hotels and Starwood Hotels & Resorts.

Eager to engage and use his entrepreneurial skills, he started representation for the successful HelmsBriscoe as well as continuing to lead his successful company Chikara Consulting in 2009.

Now Oskar engages in established as well as start up concepts in business development and marketing. Oskar often assists with training, education and functions as professional speaker and Executive coach. He continuous to assist with introducing companies into the prosperous Middle Eastern market.

Marc Fischer

Hospitality & Property Advisor Senior Partner

Marc Fischer is originally from France where he obtained his International Hospitality Management MBA (Cornell). With 25 years experience in the Luxury Hospitality & Real estate development as well as in the leisure industry, Marc was involved in many disciplines, ranging from Project and general management, Strategic planning, Real estate projects, financial reporting and hotel operations.

Marc covers Real estate, investments, global business development, hotel transactions, budgeting and finance. He is also a specialist in Hotel project development, leadership and financial performance. Marc is the core of property development and investments in the Mocinno team.

Susanne Lundberg

Project Leader

Susanne is a driven entrepreneur with a strong background in data and process steered communication. Susanne started her career in Hospitality, creating the perfect base for her skills of dealing with various stakeholders simultaneously. With over 20 year’s experience in small, midsize and large corporations like IMG, Scandinavia Leisure group and L’Oréal. Her experience in private and public sector in New York, London, Paris, Sydney, Brussels and Stockholm has provided Susanne with extensive knowledge of how to make a marketable difference within internal and external communications.

 

Susanne’s leadership skills are base for driving any organization to success, through delivering and implementing creative solutions. Her strengths are within creating growth as well as establishing a solid platform for any type of industry, always facilitating sales and marketing on the path.

Juliana Cavalcanti De Andrea

Uniform & Fashion Consultant

Juliana started her career in São Paulo, Brazil, where she graduated in Fashion Business and worked for 4 years with Brazil Fashion Luxury Industry.
Her professional path in Europe began in London, where she lived for one year working with Press and Wholesale of international Fashion Brands at a high end and luxury Showroom.

After one year she moved to Lisbon to work at one of the best PR Companies in the country to manage the Fashion Brands. During 2 years she worked with all the main players of the Fashion Industry in Portugal, dealing with the media, creating Communication and PR strategies for my clients, organizing events and working with a fantastic team.

Juliana is a recognized international Fashion Strategist and is working with several interesting projects in different hospitality areas. She continuous to work with exclusive brands and hospitality to continue to build and design their brand and fashion strategy.
Today Juliana designs professional uniforms for International clients and she is a member of the Mocinno company to assist in their client’s styling strategy for uniforms and appearance.

Jos De Groot

Senior Consultant Operations

Jos de Groot, born in Amsterdam the Netherlands, has a 25+ years experience in the hospitality industry.

He gained his extensive experience in luxury hotels, resorts and gastronomic restaurants by leading successful teams in different countries. Jos is founder of the 360 premium hospitality model. 'I believe that brilliant hospitality is hidden in everyone, regardless of background.'

The 360 premium hospitality model unites unique people and creates successful teams. This winning model is based on good selecting, an innovative team structure and genuine culture.

True hospitality results in premium quality, innovation, development and maximum profits. It is the heart of every successful company.

Jos has the ability to communicate and coach each level in your organisation.Via training and coaching he aligns all members and teams to guarantee success.

Jos is a specialist in managing Hotel Operations and People.

Stephanie Manasseh

Art Curator

Stephanie was born and raised in Montreal and graduated from McGill University. In 1997 she moved to Europe and lived in Prague and Milan before moving to Brussels. She spent two years running conferences in Milan and has since studied with Sotheby’s in London.
She launched the first Accessible Art Fair in 2007 in Belgium. Her mission has always been to bring together talented artists without gallery representation with an art buying public. The range of artists that she works with appeals to both experienced art collectors and first-time buyers.
Stephanie expanded her services offered and launched an art consultancy service, offering personalised art consultancy for corporate and personal collections. Recently, Stephanie launched her art in hotels concept with Mocinno International.

Marie Garreau

Public Relations & Marketing Partner France

Marie perfectly embodies the Parisian woman. She is independent and enterprising, friendly and open-minded, always on the watch for novelty.
Her solid Public relations career started at the renowned French Press agency Pascale Venot. For a number of years she expanded her knowledge in operations and joined production company Reservoir Prod.

Returning to her passion public relations and press, she worked for several known and well recognized companies such as « Les bains douches », « le Barock » (Swiss), « le Sens par la compagnie des comptoirs », and later the Majestic Barrière Hotel.
Marie launched her own company over 8 years ago called “Cherie Cheri”. Marie Garreau has an active 25,000 followers in Paris, and has organized over 50 events per year on average for corporate clients as well as Cherie Cheri events, in Paris, New York, London and Ibiza mainly.

Similar to a true night moth, she put into practice her own idea of festive evenings and gave birth to the now extremely popular “apéro chics” “Chérie Chéri”. Refined and cozy, these meetings are now well-known, amongst a serious middle aged group of trendy Parisians.
Marie and her team currently work with recognized global brands as well as smaller premium and luxury brands.
According to Marie, success lies in charisma and perseverance, with a flair of quality, style and networking skills.

Carl Mills

Senior Consultant

After graduating from The University College of London with honours in languages Carl moved to the Netherlands and spent over 15 years in the International advertising and marketing sector, working for clients such as Sony, Philips, Atos Origin, Dell and Packard Bell.

After becoming a father he decided to join Stoerrr Design and together with Koen embark on a mission to create safer and more exciting children's environments and products.

Carl uses his creative skills to develop new concepts for the children's sector and his flair for language to help market these.

Together with Mocinno International Stoerrr Design has developed 2 great new concepts The Whole 9 Yards Kids Club and The one by One Toy Trunk for family hotel rooms.

Koen Crommentuijn

Digital Consultant

Koen graduated from the prestigious Design School ABKM in The Netherlands as an Art Teacher in 1999. After graduation he started as a designer within a small design firm and created interiors and products for children.

He founded Stoerrr Design in The Netherlands after having children of his own and created Stoerrr Design with a specific interest in the children's sector and soon became a sought after designer for children's toys, furniture and interiors for kids environments.

The premier design themed hotel Blooming Hotel in Bergen asked Koen to create their kids club and since then Stoerrr Design has expanded into the International market. Koen has a keen social interest and this is clearly visible in Stoerrr's Kids clubs where there are always educational and environmental elements present. He formed a partnership with Carl Mills in 2012 and since then has expanded the services of Stoerrr to include Concept creation for the children's sector.

John Stocki

Strategy & Partner USA

Born and educated in the United States, John Stocki launched his career on a global scale working in Australia, United Arab Emirates, China and the US, as well as traveling and
training in over 30 countries.

His passion was developed in the hospitality industry where he worked with international
luxury hotel brand Kempinski Hotels in marketing, public relations and eCommerce roles,
his appointments taking him through more than 20 food and beverage outlets in the various
hotels throughout the UAE and China.

It is with this unique perspective that John is able to motivate and train hospitality staff
not only on the skills of making the hospitality experience unique but in understanding the
demands of their growing global clientele.

He brings a straight-forward approach, laced with direct personal experience, to his special
style of training which is what makes his company – Stocki Exchange – so distinctive. John has joined the Mocinno team in 2016, to lead the US expansion.

Alexandra Sarantidi

Art Consultant

Born in Greece, a country of unrivalled culture and history, Alexandra’s burning passion for art has been constantly fuelled through her career path in an international environment with opportunities to make valuable acquaintances with people from all walks of life. It is this exact combination that feeds her soul and motivates her to take on new challenges in a variety of fields while at the same time inspiring her to develop and promote her personal art collection under the officially registered brand “Alexandra S”.

After graduating with a BSc in Social Sciences (Univ. of Bradford, UK) and an MA in European politics (Univ. of Brunel, UK), her first step was an internship in Brussels at the European Parliament’s DGIII Media and Public Relations (Audiovisual Sector) combining her University studies with her background in the Media. From the age of 14 her network of friends included Media representatives which led her to seek volunteering opportunities in television channels and print media. This interaction shaped her mentality to a considerable extent which has proven rather helpful through the course of her career and life in general (crisis management, fast-thinking, resourcefulness, diplomacy).

Having travelled her entire life, both leisurely and professionally, she has spent countless days in hotels enough to understand that first impressions do count and whether one realizes it or not, the visual aspect can be a “make or break” for a guest. Art is a crucial part of a hotel’s identity and every guest should feel welcome and special

Lola Akinmade Åkerström

Content Marketing

Nigerian born, grown up in the USA Lola is an award-winning writer and photographer has photographed and written about six continents.

She is partner at Mocinno to lead edit, story telling, site reviews and content optimization.

Her work has appeared in National Geographic Traveler, BBC, CNN, Lonely Planet, New York Times Online, San Francisco Chronicle, Travel + Leisure, New York Magazine, Travel Channel’s World Hum, Forbes, Sherman’s Travel, Fodors.com, National Geographic Channel, amongst others.

She worked as a field journalist on the web team during Eco-Challenge’s Expedition Race in Fiji and has volunteered as a photojournalist with the Swedish Red Cross and World Hope International, documenting their projects in countries such as Nicaragua, Sweden, and Cambodia, and C.H.I.E.F – an NGO based in Nigeria that promotes grassroots health development, HIV/AIDS awareness, and the empowerment of women.

She also owns and runs Geotraveler Media– a multimedia and travel consulting firm providing a spectrum of travel media-related services from writing, photography, and art to web design, and social media, some of the clients are Four Seasons hotels and many independent Hotels and Resorts.
She is the editor-in-chief of Slow Travel Stockholm an editorial site which encourages travelers to explore Stockholm deeper and slowly.

Doug Lansky

Modern Marketing Specialist

Doug Lansky has been living abroad and traveling for the last nearly 20 years in over 120 countries.

He is the author of 10 books, including two for Lonely Planet and three for Rough Guides, had a weekly syndicated travel column in over 40 newspapers for five years, hosted a Travel Channel show, served as a correspondent for Public Radio’s Savvy Traveler show, served as travel editor for Scandinavian Airlines inflight magazine and contributed to publications such as National Geographic Traveler, Reader’s Digest, Esquire, Men’s Journal, The Guardian, National Geographic Adventure, Huffington Post and SKIFT.

On the speaking circuit, Doug has given lectures at over 100 universities, spoken to a sold-out audience at National Geographic Headquarters, for the United Nations World’s Tourism Organization, at industry travel/tourism conferences, and he set the attendance record for keynote lectures at the 2012 and 2013 ITB Berlin conferences.

Alfonso Martinez Fischer

Senior Consultant

Alfonso Martinez Fischer is from German and Spanish origin and has several degrees within the Hospitality industry ranging from an MBA to Marketing at Ecornell. Currently Alfonso resides in Madrid, Spain.

Alfonso has over 30 years experience in the tourism industry. Previously employed by a small as well as large corporatre organizations he has build up a innovative yet structured background in Business development and Marketing and is currently a proud partner of Mocinno International. In his role as Director of Sales & Marketing for Starwood Hotels & Resorts in Spain & Portugal he was responsible for more than 25 deluxe hotels and also he had the daily charge Global Sales Office for more than 750 Hotels. Before that he has arange of experience in the Hospitality industry.

Since 2008 Alfonso runs the very successful Bemarketing. A company focused on marketing within the hospitality industry and execuitve events.

Katja Presnal

Digital Business Consultant

Katja Presnal is the founder of Skimbaco-brand and owns SkimbacoLifestyle.com online magazine. Katja is a social media marketing strategist who won Addy Awards for her work in the USA focusing in retail and shopper marketing utilizing social media. She is a known speaker in social media conferences, and has extensive experience in working with online influencers and lead a team of over 900 bloggers in her previous job.

Katja is available for social media marketing consulting and for forming partnerships with her magazine Skimbaco Lifestyle. Opportunities with Skimbaco Lifestyle include promotions, advertising, content creation, social media campaigns, press trips and more. Katja is also an author of Instagram as your Guide to the World-book, and expert on how travel industry can utilize Instagram in marketing.