4 Pillars for essential business sense and recommendations to implement right now

As John Matson, Managing Director from VoyagerHQ said last night on their first virtual pitch night, sitting at home leads to either boredom or planning and action for the future.

Most indu...

Matching brand values with Influencers.

Another day another Dollar, that’s probably how marketing is seen in many eyes. I remember working in operations in large hotels and the empty seats in the restaurant were blamed on the sales & marketing department. Nowadays hotel...

What is a travel influencer and how do you find them?

Social media is rocketing with travel specialist, or at least that’s what they make believe. The impact from travel influencers can be huge, if and only if a brand matches the influencer with their own online perform...

5 Essentials to work with Travel Influencer Marketing

The Mocinno team experiences hands on how influencers are approaching our clients. In most cases our hotel clients get between 40-60 requests a week from influencers from all over the world for a free stay in exchan...

Influencer marketing within travel, all good or all bad?

Personal preferences, local cultures and learning from others is all high in priority for travellers world wide. In fact over 74% of travellers want to decide themselves on where to go, where to stay and what expe...

You’ve got an amazing business idea, and you know it will be a total hit! Now you just need to put it into place and put some cash and time behind it, right?

Not so fast! I want to share my thoughts and personal lessons learned about start-up motivation — what it really...

Mocinno International Consulting

Whatever business you are in as entrepreneur, it's vital to watch other industries to track and understand their successes as well as learn from their mistakes and failures. 

Innovation, directly related to research & development decides...

Mocinno International client - Soneva Jani

Whatever business you are in as entrepreneur, it's vital to watch other industries to track and understand their successes as well as learn from their mistakes and failures. 

Innovation, directly related to research & developme...

An interview in ‘A Hotelier’s Mind, setting strategy for the future’ by Jeroen Gulickx, with Travel writer and Mocinno International colleague, Lola Akinmade Äkerström, who’s work has appeared in Travel Writer & Photographer for National Geographic Traveler, BBC, CNN,...

Resort Borgo Syrah - An independent Treasure in Italy

The hotel chains are realizing it, with the continuous launching of ‘unique’ brands by hotel chains, they are working hard to keep up with the success of independent hotels.

According to the Expedia Group, independent...