Matching brand values with Influencers. Another day another Dollar, that’s probably how marketing is seen in many eyes. I remember working in operations in large hotels and the empty seats in the restaurant were blamed on the sales & marketing department. Nowadays hotels tend to understand the value of a stand-alone operation of the restaurant. All unnecessary elements within a hotel of what impacts the operation of a restaurant are ripped and profitability follows. This is t

What is a travel influencer and how do you find them? Social media is rocketing with travel specialist, or at least that’s what they make believe. The impact from travel influencers can be huge, if and only if a brand matches the influencer with their own online performance, and if only KPI’s and brand strategies are met by the influencer. More so how is an influencer measured? Well after much research by CNN travel and the likes, it seems to be purely based on followers, and

5 Essentials to work with Travel Influencer Marketing The Mocinno team experiences hands on how influencers are approaching our clients. In most cases our hotel clients get between 40-60 requests a week from influencers from all over the world for a free stay in exchange for a number of postings on Instagram, Facebook, YouTube and such. This is quite a reckless and above all manual exercise, there is only one tool called Valuefication that is excellent for the travel industry

Influencer marketing within travel, all good or all bad? Personal preferences, local cultures and learning from others is all high in priority for travellers world wide. In fact over 74% of travellers want to decide themselves on where to go, where to stay and what experiences they should have when they are away from home. Hotel growth continues and hotel chains continue to develop and launch new boutique style brands to attract travellers that wish to have a stay that reflec

Mocinno International Consulting Whatever business you are in as entrepreneur, it's vital to watch other industries to track and understand their successes as well as learn from their mistakes and failures. Innovation, directly related to research & development decides the strategy and necessary adjustment of objectives. And by reading, watching and learning from others you can quickly adjust or even launch new services or products. 'I will study and prepare, and someday my o

An interview in ‘A Hotelier’s Mind, setting strategy for the future’ by Jeroen Gulickx, with Travel writer and Mocinno International colleague, Lola Akinmade Äkerström, who’s work has appeared in Travel Writer & Photographer for National Geographic Traveler, BBC, CNN, The Guardian, Travel + Leisure, Slate, Travel Channel, Lonely Planet, Fodor’s, National Geographic Channel, several in-flight magazines, New York Times online. ‘A Hotelier’s Mind, setting strategy for the future