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Data collection for Hospitality, can you do it, or is it a waste of time?

One of the cores of most businesses is guest or consumer satisfaction leading to loyalty and to be able to fully understand behavior of the guests, there are numerous ways of collecting data, data that should be used by management to adjust the marketing and sales strategies. Now whether the information is used in the right way, is an entire different story. I would like to focus on the collection of the data. Image 1. How did you experience our service today? Rather than starting with the hotel industry I would like to take an example of another industry. Recently I walked into one of the largest if not the largest Scandinavian consumer electronics shops. On my way out there was something t
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