#inventhospitality

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Why the Centralized Online Marketer in Hotels is Struggling

There are endless titles for jobs that have been created in the last decade to form a role that signifies the ever growing business levels and importance of online representation. These job titles are now stabilizing themselves, but clearly the roles are not. The positive development is that the role has become more senior over the last years, nowadays these guys are part of the revenue meetings, part of the budgeting process, and a permanent member of the internal sales meetings. That of course is only the case when the employee and colleague is actually based on property, sure the title says it, online, but does that mean the role, the actual position is online too? In the last 10 years on
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