#inventhospitality

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Matching brand values with Influencers - Part IV

Matching brand values with Influencers. Another day another Dollar, that’s probably how marketing is seen in many eyes. I remember working in operations in large hotels and the empty seats in the restaurant were blamed on the sales & marketing department. Nowadays hotels tend to understand the value of a stand-alone operation of the restaurant. All unnecessary elements within a hotel of what impacts the operation of a restaurant are ripped and profitability follows. This is the same for marketing. A restaurant on the main street in Paris makes every effort to get a place on the map, and knows it needs to address those that will impact sales. Influencer marketing is not just for the big fish,

What is a travel influencer and how do you find them? - Part III

What is a travel influencer and how do you find them? Social media is rocketing with travel specialist, or at least that’s what they make believe. The impact from travel influencers can be huge, if and only if a brand matches the influencer with their own online performance, and if only KPI’s and brand strategies are met by the influencer. More so how is an influencer measured? Well after much research by CNN travel and the likes, it seems to be purely based on followers, and that’s where it goes wrong to start with. As guideline an influencer with 100,000 followers should be paid 1000USD or equivalent. No wonder the results might be disappointing and hotels in top locations like the Maldive

5 Essentials to work with Travel Influencer Marketing - Part II

5 Essentials to work with Travel Influencer Marketing The Mocinno team experiences hands on how influencers are approaching our clients. In most cases our hotel clients get between 40-60 requests a week from influencers from all over the world for a free stay in exchange for a number of postings on Instagram, Facebook, YouTube and such. This is quite a reckless and above all manual exercise, there is only one tool called Valuefication that is excellent for the travel industry and will guarantee ROI, success and automize most of the process. The importance of the hotel brand’s own online presence and impact is overseen, however this it is where every hotel marketer should start. There are cou

All good or all Bad, Influencer marketing within Travel - Part I

Influencer marketing within travel, all good or all bad? Personal preferences, local cultures and learning from others is all high in priority for travellers world wide. In fact over 74% of travellers want to decide themselves on where to go, where to stay and what experiences they should have when they are away from home. Hotel growth continues and hotel chains continue to develop and launch new boutique style brands to attract travellers that wish to have a stay that reflects the personal approach. There are numerous ways of communicating brand values to clients, but attracting the right market segment remains the biggest challenge for marketeers. In the evolution of personalized design, a

Chasing Inspiration, My 3 key Start-up Lessons

You’ve got an amazing business idea, and you know it will be a total hit! Now you just need to put it into place and put some cash and time behind it, right? Not so fast! I want to share my thoughts and personal lessons learned about start-up motivation — what it really takes to make it through the early start-up stage. For me, it all began with a passion for travel, leading to research, teamwork and a recently launched venture (which led to a lot of lessons along the way). Leading change I founded Mocinno International, a consultancy within the hospitality industry, in 2006. I started my company with an understanding and depth of experience related to the economic difficulties within the tr

Learning from other industries, 'The 10 magic questions as vital drive to create opportunity for

Mocinno International Consulting Whatever business you are in as entrepreneur, it's vital to watch other industries to track and understand their successes as well as learn from their mistakes and failures. Innovation, directly related to research & development decides the strategy and necessary adjustment of objectives. And by reading, watching and learning from others you can quickly adjust or even launch new services or products. 'I will study and prepare, and someday my opportunity will come.' Abraham Lincoln Over the recent weeks I spoke to a number of people from a wide range of industries, no official interviews, as I feel often that results in subjective answers, when questions are d

Learning from other industries, 'The 10 magic questions as vital drive to create opportunity for

Mocinno International client - Soneva Jani Whatever business you are in as entrepreneur, it's vital to watch other industries to track and understand their successes as well as learn from their mistakes and failures. Innovation, directly related to research & development decides the strategy and necessary adjustment of objectives. And by reading, watching and learning from others you can quickly adjust or even launch new services or products. 'I will study and prepare, and someday my opportunity will come.' Abraham Lincoln Over the recent weeks I spoke to a number of people from a wide range of industries, no official interviews, as I feel often that results in subjective answers, when quest

The world traveler wants true and authentic stories they can connect with.

An interview in ‘A Hotelier’s Mind, setting strategy for the future’ by Jeroen Gulickx, with Travel writer and Mocinno International colleague, Lola Akinmade Äkerström, who’s work has appeared in Travel Writer & Photographer for National Geographic Traveler, BBC, CNN, The Guardian, Travel + Leisure, Slate, Travel Channel, Lonely Planet, Fodor’s, National Geographic Channel, several in-flight magazines, New York Times online. ‘A Hotelier’s Mind, setting strategy for the future’ by Jeroen Gulickx, owner and Managing Director of Hospitality Consulting company Mocinno International, is a book for people with a passion for the hotel industry. Your quote on the Future of Hotel and Exploration of d

The future of travel, 10 reasons for the continued success of Independent Hotels

Resort Borgo Syrah - An independent Treasure in Italy The hotel chains are realizing it, with the continuous launching of ‘unique’ brands by hotel chains, they are working hard to keep up with the success of independent hotels. According to the Expedia Group, independent hotels are seeing greater growth in overall revenue and average daily rates, than the large hotel chains, in fact double comparing 1st half year 2017 and 1st half year 2018. Simon Sinek says: ‘If you don’t understand people. You don’t understand business’. His view on Millennials, corporate organizations and leadership is revealing a lot of truth in the way people want to work, be treated and for example travel. Independent
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