Differentiating office space, hotel, restaurant, public or real estate property is moving further into one direction only, conceptualization. That’s what we do so well. We use a well-established process together with our clients, as part of their teams. The process starts with research and understanding the ultimate market segment for the product.

The team is strategic and creative and has extensive experience within the industries that our clients operate in. We realize that often operations have not been priority in the past, for us it most certainly is.

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Following the research which gives a clear understanding of the target group, giving maximum value and return, is the story. The story is the start of a lasting relationship with customers. It creates reason for a connection between the space, hotel, or building with not only the customer but also the local (sustainable) environment.

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People are another factor key to success of concept development. People are the core of all interactions, customers, owners, investors, management, and partners. Connecting people and ideas is the direct result of a good solid story. Shared vision and values are the base of building good relationships impacting customer experience.

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Once story and people have been established, we start the design (including zoning and operational flow) and partnership process, followed by interior design. Throughout this final and longest process, we keep in mind the return on investment, customer loyalty and value add.

 

We are personal, boutique and the ultimate concept delivery is what we are so brilliant at. We are creative, strategic and consistent and help our clients create demand!

 

Welcome to Concept1972