Why A book on Hotel Strategy
There are many publications and articles that are published these days on what a Hotel General Manager or Operator should and should not do in order to have a successful business. My goal with this book is to share my firsthand experience and the insights I have gained in a way that will make the take-aways easy to make sense out of and implement.
I have passion to protect and educate those who put their heart and soul into running their hotel, whether they own it, manage it or work in it. I want people who read the pages to understand that, we are all in the people business whether that be our employees, our suppliers, our owners and of course our customers and guests. Let’s create strong cultures – let’s make our workplaces a place to enjoy – let’s deliver the best possible customer experience that we can!
I have been fortunate to meet some great people in this industry and as part of the sharing philosophy that this book is based upon, I am sharing some of my favourite published articles and interviews which I hope will bring the insights more to life for the reader.
Whether you are an Operator, a Manager, a Restaurant Manager or someone aspiring to work in a hotel one day, I hope you will not only enjoy reading this book but it is my goal that there will be some insights that I have shared which will help you to deliver a better experience for your customer whether that be internal or external! It is fine to have a strategy but when it is all said and done it all comes down to the final guest experience – whether that be internal or external.
Chapter 1 – Identity and branding – Drawings by Alexandra Sarantidi
In this book, you will read about how you can be part of keeping our industry the most exciting industry in the world. The book is written to inspire investors, to make leadership think differently, to get people excited to join the industry and to keep magnificent employees in the industry. I aim to educate in an encouraging way, leading to change and development of our exciting hospitality industry.
“Jeroen Gulickx is a world-class and innovative leader within the hospitality industry. He provides up-to-date insight and an eye-opening look at best practices that every first-rate hotelier should know to remain forward-thinking about how the hospitality landscape is changing and how they can remain market leaders.”
Erica Nicole, founder and CEO of YFS Magazine, MSNBC Your Business TV Contributor
“With over 3.2 million business & leisure travelers crossing international borders every single day, hoteliers are on the front line of ever-changing desires and demands of guests, not to mention dangerously disruptive new business models. ‘A Hoteliers Mind’ offers an up close and very personal look into what it really takes for a hotel manager to build and protect brand preference, embed business competitiveness, ensure operational excellence, protect the bottom line, and through it all, keep the passion for hospitality alive. A very raw, real, and ultimately rewarding read.”
Anita Mendiratta – International Strategic Advisor and Author in Tourism & Development, Special Advisor to the Secretary General of the UNWTO and Founder & Managing Director of Cachet Consulting
“The book is a detailed radiography of the modern hospitality industry. Strategies and challenges in a unique mix, reveal the integrated nature of the tourism world. Jeroen transfers the vibe of the industry in the aid of to the point interviews with first class professionals. The book is a great amalgam of theoretical data and practical knowledge gained by the author’s constant presence in the world of luxurious hotels.”
Magda Peistikou, Editor in Chief – Food Service Magazine, Tourism Lecturer, MSc, MBA, PhD (cand.)
“Mr. Gulickx gives a masterclass on hotel management… essential reading for both the startup hotelier or experienced GM trying to keep up with the latest approaches to that elusive goal of a smooth running and profitable operation.”
Doug Lansky, Tourism Advisor and Keynote Speaker for Destinations around the World
Jeroen Gulickx is a well-traveled hospitality professional with two business degrees and extensive experience within the hotel-and-spa segment. The main capabilities vary from streamlining cost and operational models to strategy yielding, business development, and marketing and digital marketing.
In 2006, he started Mocinno International, a hospitality consulting company that now has offices and representation in seven countries in Europe, USA, Middle East, Asia, and Russia. The team is focused on delivering incremental revenues for hotels and spas and also develops and strategizes hotel suppliers, using mainly the Six Sigma methodology.
Mocinno International works with a network of highly experienced, energetic, and innovative people based in key locations. The team also leads client or Mocinno-originated projects or concepts. Jeroen shares his over twenty years of industry knowledge through his blog, or other social media, and speaks in travel, marketing, innovation, or strategy related forums.