FORGE THE DEEP CONNECTIONS THAT MAKE GREAT THINGS HAPPEN

Jeroen Gulickx is originally from Holland, where he obtained two business degrees. Later in life he also certified as black belt in Six Sigma.

He is owner of Mocinno International, a hospitality consulting company that started in 2007, focused on delivering incremental revenues for hotels, spa’s and also hotel suppliers. He is also CEO of Joonze, a B2B travel technology and sits on several board positions.

Jeroen is well traveled and has extensive experience in the luxury travel segment. The main capabilities vary from streamlining cost and operational models, strategy yielding, business development, technology and marketing to digital marketing.

Mocinno International works with a network of highly experienced, energetic and yet innovative people, based in key locations. From early age  he worked for large Hotel companies, like Starwood, Marriott and Millenium Hotels as well as small independent hotels.

Jeroen Gulickx is writer of the book 'A Hotelier's Mind, Setting Strategy for the Future'

Oskar is originally from Sweden and settled his business in Dubai, UAE in 2007. After graduating from the IHTTI hospitality management school in Switzerland he decided for a career in Business Development.

Oskar has successfully developed brands within the Hotel and Meeting & Incentive industry. He has worked in sales in Indonesia, Sweden and UAE for chains like Accor Hotels, Choice hotels and Starwood Hotels & Resorts.

Eager to engage and use his entrepreneurial skills, he started representation for the successful HelmsBriscoe as well as continuing to lead his successful company Chikara Consulting in 2009.

Now Oskar engages in established as well as start up concepts in business development and marketing. Oskar often assists with training, education and functions as professional speaker and Executive coach. He continuous to assist with introducing companies into the prosperous Middle Eastern market.

Hanna has over 20 years of experience in global hotel and restaurant business and has specialised in asset and revenue management and hospitality technology the past 15+ years.

Hanna uses data and analysis driven revenue management approach driving often double-digit year-over-year growth in both revenue and market share to her customers with an eye to overall cost impact. She endeavours to find simple and easy to adapt solutions to fit customers organisation.

To achieve long term benefits the goal is always to embed the revenue management - minded leadership into the company culture. Hanna focuses on total revenue solutions working closely with brand, marketing, sales and operations to achieve the most profitable results.

Hanna has a wide knowledge on travel market and solutions and has worked with both high and low-end brands in Europe, Africa and the Middle East including Starwood Hotels & Resorts. Intuition is the secret ingredient which can be obtained by listening to customers and the market closely.

Dianna Ruas originally from Brazil, is a well travelled Hospitality, Spa & Wellness professional. Her background is in Health & Wellness, and she has formed her own holistic methods, which are now used all over the world. 

Her work experience as Spa & Wellness consultant has taken her to China, the Middle East, Mexico, Guatemala, Caribbean Islands, Brazil and many other countries. Dianna is passionate about people, education and is a true people person. 

Together with the Mocinno team she will be launching an entire new concept in 2018, which will bring back the core of the Spa, with full focus on Health & Wellness.

Anders Ulrikson, Swedish, Authorized Accountant and Swedish Master of Laws Degree, brings with him many years of experience as a financial expert.

Accounting, control, tax- business- and legal advisor are some of the vital skills for any business to perform well. He has a niche within international small and medium sized companies.

Besides his extensive knowledge of finance, he also has experience in a number of areas, like hospitality, IT, Utility, Real estate, retail and education.

Anders provides accounting and payroll services and as an advisor within tax-, business-, and legal issues through his company JAU Consultants AB. He is a personal, and professional colleague, with an eye for perfection and innovation.

With over 20 years of experience in concept development across hospitality, leisure, and urban regeneration, Koen brings a sharp, future-oriented lens to every project he touches. As an international strategist and placemaker, he has shaped high-impact concepts for hotels, resorts, and mixed-use destinations throughout Europe and beyond.

From boutique experiences to large-scale masterplans, Koen merges commercial acumen with human-centered design. His background includes close collaborations with leading developers, architects, and operators — always aiming to unlock identity, purpose, and profitability in places that matter.

At Mocinno, Koen serves as a strategic partner and senior advisor, supporting clients with visionary thinking, brand development, and scalable hospitality strategies. He is especially driven by concepts that fuse community, culture, and long-term value creation.

With an extensive background in creating, developing, and operating seven diverse leisure-related businesses,

Floor's entrepreneurial journey after 10 years evolved with the birth of Flortune. Today, she also invests in and consults

for other aspiring entrepreneurs on their journeys, helping them navigate,their dream projects.

Maria is an entrepreneurial and successful part of the Mocinno team and her focus on boutique hotel development and working in teams is a remarkable addition. We can't wait to unveil our new remarkable international projects later this summer, as well as introducing  innovative partners and collaborators.

Cécile Cremer is a futurist, keynote speaker and concept developer with a background in trend research, strategic foresight and innovation design. She supports organisations in developing future-resilient strategies and bold, long-term visions — grounded in research, co-creation and cultural relevance.

Her work moves beyond trend lists. She focuses on how to think, not just what to think, equipping teams with clarity, courage and a shared future language to make decisions under uncertainty.

Expertise & Tools, Future Horizon Scans – Custom foresight research identifying weak signals and system shifts, Strategic Visioning & Scenario Development – From future narratives to next-step action, The Future Fluent Framework – A method to train future readiness across disciplines, Trend Evidence Walls – Visual co-creation tools for teams to map relevance and rethink assumptions, Keynotes & Masterclasses – Insightful, visual and hope-infused explorations of what’s next
From corporate boards to cultural foundations, Cécile has worked with leading organisations including: Dubai Future Foundation, Adhlal, Airbus, Volkswagen, E.ON, Ministry of Education UAE, Heijmans, and others across Europe and the Middle East.

She regularly collaborates with creatives, policymakers, urban developers, educators and executive teams on shaping preferred futures and building internal foresight capabilities.
 

Lara is a seasoned creative marketeer, with experience from a large number of different industries.

Her entrepreneurial spirit and dedication has initiated growth within both small and large independent and corporate organizations. Lara has a passion for hospitality and finds opportunity through analysis, partnerships and working in teams.

She has worked in many different geographic areas and understands cultures and the importance of reflecting that online.

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Lara is responsible for design, content and story telling.

George Spiridis ia a seasoned executive with over 25 year record of hospitality business & asset experience.

Throughout his career, he has forged and managed complex strategic partnerships with decision-makers, management teams and peers to maximize business development efforts. 

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He has also been involved in securing financing from both public and private sources on behalf of various listed & non listed entities, on an end-to-end basis

Richard has over 25 years experience in the property industry across Europe.
Having worked with some of the biggest names in the industry over the years, has permitted him the opportunity to develop an in depth Knowledge of property industry.
As part of his property education his journey has taken him to the UK, France, and with his 13 years spent in Germany this has given Richard the opportunity to develop multiple projects throughout Europe.

Richard has taken an active role in every aspect of the projects from concept design, planning project management, sales, renewables & finance.
The 25 years experience in the industry has provide Richard the opportunity to amass an extensive network & client base.
Enabling him to bring his expertise in these disciplines to the fore.
 

Mark has over 40 years experience in the mechanical and renewable industry across the UK and Middle East. He is the 4th generation of his family in the Construction Industry and Propoerty Develoment market.

Having worked with some of the biggest names in the industry over the years, which has permitted him the opportunity to develop an indepth Knowledge of what is required to develop environmental solutions for the environmental issues encounted in the property market of today and in the future.

Mark has been involved in every aspect of environmental project’s requirements from Design, Implemantation of the concepts, project management, renewables integration and recently in world leading air quality developments with the University of Oxford Reasearch Team, which has led to creation of ‘Healthy Air’.
He has also worked as a technical partner in regard to the Earth Prize in 2024 and been nominated for National Nett Zero awards.

With his extensive family and personal involvement in the sector, this has allowed the opportunity to access an extensive network of manufactories & clients in the sector and build a direct connection to the people that matter. Which has enabled him to bring his expertise in these disciplines to the fore.
 

Adelina, originally from Greece, is a passionate hospitality consultant with a prestigious career path. Being in marketing and hospitality for over 20 years, her assignments include an impressive business portfolio, and an array of international projects and luxury concept development. Her diverse management experience though, along with her high entrepreneurial skills have successfully engaged her in a wide range of start-ups as an investor, consultant and development strategist.

Adelina is also Vice President and founding member of FBMA Greece, the Hellenic F&B Management Association, where she is responsible for the strategic planning and the public relations of the organisation.

She holds various degrees in Business Administration and Strategic Planning, Swiss Hospitality Management, Food and Beverage Management and Culinary Arts.

Adelina believes that persistently pursuing innovation is essential for staying on the cutting edge of the industry trends and global market needs. Also a keen traveller enjoys discovering exciting new cultures and lifestyles around the world, and seeing her chosen industry from another perspective.

Karan is a seasoned professional with an impressive 15-year track record of global experience, who brings a unique perspective to the table. Having successfully operated in diverse markets including Canada, India, and the Netherlands, Karan possesses an acute understanding of the international financial landscape. His expertise encompasses a wide array of sectors, ranging from investment banking (M&A) to corporate finance (FP&A), showcasing his versatility and adaptability. With a well-established network cultivated throughout his career.
Karan adds significant value to any endeavor. As a partner and co-founder of BrisQ, a dynamic financial services company, he is committed to empowering startups and companies in the financial realm, enabling them to thrive. Karan holds a BCom from the University of Windsor, an MBA from Rotterdam School of Management, and the CFA Charterholder designation. With his comprehensive skill set and rich experience, Karan is poised to drive transformative outcomes for clients and partners alike.
 

Mevlut is a versatile banker with a wealth of experience in the Dutch banking industry. Having worked on both the debt and equity sides of the largest Dutch banks, Mevlut possesses a comprehensive understanding of financial markets. He is a strong communicator who values inclusivity in work processes, ensuring effective collaboration and teamwork.
 
Throughout his career, Mevlut has taken on various challenging roles. From Equity Derivatives trader to providing capital structuring advice in event-driven situations at ABN AMRO's Capital Structuring & Advisory team, he has showcased his analytical prowess and strategic thinking. With a diverse skill set and a proven track record, Mevlut is poised to make a significant impact on the finance function of future clients

 

Natali, is originally Ukrainian and has work and relationship skills from all over the Ukraine and Russia.

Originally she studied to become obstetrician-gynecologist with 5 year experience in medical practice. Since 1998, Natli has been a profound member of the Hospitality, Beauty and Health business.

Since 2003, Natali has been in charge of management and change implementation within small as well as large Hotels & Spas, to include fitness, beauty and health centers.

She has done reorganizations, personnel management, education and pre-openings. Natali’s operational skills are highly useful for setting a strong and solid base for any Hotel, Spa or clinic.

Natali’s experience within the luxury Hospitality segment as well as the knowledge and recognition of running the Spa as a sincere business, are key roles and skills that create the framework for a successful project and team.

Born in the Canary islands, OScar joined the tourism industry more than 20 years ago, after a Bachelor degree in Tourism and Hospitality and a Masters in International Hotel Management. He has lived and worked for the hospitality industry in Canada, Germany, Ireland and Spain.

After several years of work experience in Independent hotels, Oscar joined Starwood Hotels & Resorts in 2001, where he developed his operational experience in the rooms division and other operations area in several hotels, as well as being member of the Profit Improvement Engagement and Six Sigma project team (PIE), enhancing properties results.

Oscar is also a certified Six Sigma Green Belt and ISO, Quality Assurance and Agile Methodology expert. He has been responsible of Quality Certifications and supervision at hotels and other companies.

In the past 12 years, Oscar has cobined his passion for hotels with creating international talent programs and Human Resources solutions for large companies worldwide and leading internationaliztion and projects and consultancy.

Motivated, dynamic, deeply customer oriented, procedures believer, team lover and engagement freak, he has also an entrepreneurial mindset that has driven him to opening and managing his own restaurant, to creating a cultural non-lucrative association to help Saharawi refugees. He is currently enrolled in the opening of his own first Boutique hotel in 2020.

Carolien Stapper is a Dutch traveler, with a degree in business management, who finally settled in Mallorca, Spain.

In May 2012 she founded Bespoke Freelancing, after a two-year intensive business development and event experience in Bangkok and Bali. The company offers sales & marketing solutions and event management.

Carolien is a driven person, with a goal driven passion to business development, and extremely experienced within the hotel & event industry. She has been part of pre-opening teams, in charge of launches, incentives and corporate events. On occasion her company takes on individual events, weddings and VIP parties.

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Carolien runs the Mocinno Mallorca offices.

With 35+ years of experience working in different countries and spanning a broad cross section of disciplines ranging from Sales and Marketing, Operations, General Management, Project Leadership, Change Management, Innovation, Brand Strategy and Leadership Robyn has gained a strong foundation of knowledge and expertise at an international level.

Prior to forming Impact Consulting I was Vice President and Brand Leader for Design and Luxury brands for Starwood Hotels, Europe, Africa, & Middle East (EAME). In this role, I was able to combine my knowledge and expertise in hotel marketing and operations with innovation and change management skills to lead the brand efforts of nine brands across 240 hotels.

My experience in leading Six Sigma and Operational Innovation has provided me with a passion for managing change towards achieving measurable results which add value for all shareholders. I am an affiliate of Strategy Regeneration which is a French based company which uses strategies such as Blue Ocean Value Innovation to develop and implement innovative solutions on a global basis.

The fact that I have always been a results oriented and driven individual saw me owning and operating 2 restaurants by the age of 23 and achieved my first Starwood General Manager role at the age of 30.
Robyn is affiliate in Impact Consulting.

Andreas Wadlund, born in Sweden, started his career in hospitality 30 years ago. He started in a restaurant and has covered all areas within Food & Beverage operations since them. Andreas has a service minded, feel good approach to the development of concepts, leading teams and delivering value for the guest.

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As the economic circumstances and awareness of food & beverage has developed tremendously, Andreas stayed ahead of the game, by using experience, skill and product knowledge, and teaching others about not only the end result, but the path towards it.

The way food and drink affect the daily life of people is of great passion. Through his career, he gained expereince from several international restaurants, working in international restaurants, in international hospitality set ups, and had established and operated restaurants in Sweden as well as produced events and managed catering facilities, operationally and financially.

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He is now focused on business development, events and health. The business oriented, pragmatic and fearless Andreas is striving for a constant change to perfection, and is focused on business and concept development, events and health.

As one of the founding partners of Sweden’s more merited design firms she has been pivotal to the company’s development.

Sanna worked as the company’s highly accomplished designer and has been vital in the maintenance of the reputation as an Interior Design studio in which beautiful interiors and operational functionality work in complete harmony.

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She is an innovative designer with a unique understanding of the operational and commercial issues fundamental to client satisfaction and the successful outcome of any design project. She continues to be ‘hands on’ in all aspects of the design process and management. 

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Koen graduated from the prestigious Design School ABKM in The Netherlands as an Art Teacher in 1999. After graduation he started as a designer within a small design firm and created interiors and products for children.

He founded Stoerrr Design in The Netherlands after having children of his own and created Stoerrr Design with a specific interest in the children's sector and soon became a sought after designer for children's toys, furniture and interiors for kids environments.

The premier design themed hotel Blooming Hotel in Bergen asked Koen to create their kids club and since then Stoerrr Design has expanded into the International market. Koen has a keen social interest and this is clearly visible in Stoerrr's Kids clubs where there are always educational and environmental elements present. He formed a partnership with Carl Mills in 2012 and since then has expanded the services of Stoerrr to include Concept creation for the children's sector.

Marie perfectly embodies the Parisian woman. She is independent and enterprising, friendly and open-minded, always on the watch for novelty.
Her solid Public relations career started at the renowned French Press agency Pascale Venot. For a number of years she expanded her knowledge in operations and joined production company Reservoir Prod.

Returning to her passion public relations and press, she worked for several known and well recognized companies such as « Les bains douches », « le Barock » (Swiss), « le Sens par la compagnie des comptoirs », and later the Majestic Barrière Hotel.
Marie launched her own company over 8 years ago called “Cherie Cheri”. Marie Garreau has an active 25,000 followers in Paris, and has organized over 50 events per year on average for corporate clients as well as Cherie Cheri events, in Paris, New York, London and Ibiza mainly.

Similar to a true night moth, she put into practice her own idea of festive evenings and gave birth to the now extremely popular “apéro chics” “Chérie Chéri”. Refined and cozy, these meetings are now well-known, amongst a serious middle aged group of trendy Parisians.
Marie and her team currently work with recognized global brands as well as smaller premium and luxury brands.
According to Marie, success lies in charisma and perseverance, with a flair of quality, style and networking skills.

Juliana started her career in São Paulo, Brazil, where she graduated in Fashion Business and worked for 4 years with Brazil Fashion Luxury Industry.
Her professional path in Europe began in London, where she lived for one year working with Press and Wholesale of international Fashion Brands at a high end and luxury Showroom.
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After one year she moved to Lisbon to work at one of the best PR Companies in the country to manage the Fashion Brands. During 2 years she worked with all the main players of the Fashion Industry in Portugal, dealing with the media, creating Communication and PR strategies for my clients, organizing events and working with a fantastic team.
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Juliana is a recognized international Fashion Strategist and is working with several interesting projects in different hospitality areas. She continuous to work with exclusive brands and hospitality to continue to build and design their brand and fashion strategy.
Today Juliana designs professional uniforms for International clients and she is a member of the Mocinno company to assist in their client’s styling strategy for uniforms and appearance.