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Jeroen Gulickx


Jeroen Gulickx is originally from Holland, where he obtained two business degrees. Later in life he also certified as black belt in Six Sigma.

He is owner of Mocinno International, a hospitality consulting company that started in 2007, focused on delivering incremental revenues for hotels, spa’s and also hotel suppliers. He is also CEO of Joonze, a B2B travel technology and sits on several board positions.

Jeroen is well traveled and has extensive experience in the luxury travel segment. The main capabilities vary from streamlining cost and operational models, strategy yielding, business development, technology and marketing to digital marketing.

Mocinno International works with a network of highly experienced, energetic and yet innovative people, based in key locations. From early age  he worked for large Hotel companies, like Starwood, Marriott and Millenium Hotels as well as small independent hotels.

Jeroen Gulickx is writer of the book 'A Hotelier's Mind, Setting Strategy for the Future'


Oskar Andemo


Oskar is originally from Sweden and settled his business in Dubai, UAE in 2007. After graduating from the IHTTI hospitality management school in Switzerland he decided for a career in Business Development.

Oskar has successfully developed brands within the Hotel and Meeting & Incentive industry. He has worked in sales in Indonesia, Sweden and UAE for chains like Accor Hotels, Choice hotels and Starwood Hotels & Resorts.

Eager to engage and use his entrepreneurial skills, he started representation for the successful HelmsBriscoe as well as continuing to lead his successful company Chikara Consulting in 2009.

Now Oskar engages in established as well as start up concepts in business development and marketing. Oskar often assists with training, education and functions as professional speaker and Executive coach. He continuous to assist with introducing companies into the prosperous Middle Eastern market.

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Lara Brusse


Lara is a seasoned creative marketeer, with experience from a large number of different industries.


Her entrepreneurial spirit and dedication has initiated growth within both small and large independent and corporate organizations. Lara has a passion for hospitality and finds opportunity through analysis, partnerships and working in teams.

She has worked in many different geographic areas and understands cultures and the importance of reflecting that online.

Lara is responsible for design, content and story telling.

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Dianna Ruas

Director of Spa & Wellness & Partners

Dianna Ruas originally from Brazil, is a well travelled Hospitality, Spa & Wellness professional. Her background is in Health & Wellness, and she has formed her own holistic methods, which are now used all over the world. 

Her work experience as Spa & Wellness consultant has taken her to China, the Middle East, Mexico, Guatemala, Caribbean Islands, Brazil and many other countries. Dianna is passionate about people, education and is a true people person. 

Together with the Mocinno team she will be launching an entire new concept in 2018, which will bring back the core of the Spa, with full focus on Health & Wellness.

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Hanna Lak

Chief Revenue Director & Partner

Hanna has over 20 years of experience in global hotel and restaurant business and has specialised in revenue management and hospitality technology the past 15+ years.


Hanna uses data and analysis driven revenue management approach driving often double-digit year-over-year growth in both revenue and market share to her customers with an eye to overall cost impact. She endeavours to find simple and easy to adapt solutions to fit customers organisation.

To achieve long term benefits the goal is always to embed the revenue management - minded leadership into the company culture. Hanna focuses on total revenue solutions working closely with brand, marketing, sales and operations to achieve the most profitable results.


Hanna has a wide knowledge on travel market and solutions and has worked with both high and low-end brands in Europe, Africa and the Middle East including Starwood Hotels & Resorts. Intuition is the secret ingredient which can be obtained by listening to customers and the market closely.

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Anders Ulrikson

CFO & Partner

Anders Ulrikson, Swedish, Authorized Accountant and Swedish Master of Laws Degree, brings with him many years of experience as a financial expert.

Accounting, control, tax- business- and legal advisor are some of the vital skills for any business to perform well. He has a niche within international small and medium sized companies.

Besides his extensive knowledge of finance, he also has experience in a number of areas, like hospitality, IT, Utility, Real estate, retail and education.

Anders provides accounting and payroll services and as an advisor within tax-, business-, and legal issues through his company JAU Consultants AB. He is a personal, and professional colleague, with an eye for perfection and innovation.

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Adelina Barphe

Executive Consultant & Partner

Adelina, originally from Greece, is a passionate hospitality consultant with a prestigious career path. Being in marketing and hospitality for over 20 years, her assignments include an impressive business portfolio, and an array of international projects and luxury concept development. Her diverse management experience though, along with her high entrepreneurial skills have successfully engaged her in a wide range of start-ups as an investor, consultant and development strategist.

Adelina is also Vice President and founding member of FBMA Greece, the Hellenic F&B Management Association, where she is responsible for the strategic planning and the public relations of the organisation.

She holds various degrees in Business Administration and Strategic Planning, Swiss Hospitality Management, Food and Beverage Management and Culinary Arts.

Adelina believes that persistently pursuing innovation is essential for staying on the cutting edge of the industry trends and global market needs. Also a keen traveller enjoys discovering exciting new cultures and lifestyles around the world, and seeing her chosen industry from another perspective.


Johanna Idman

Chief Concept and Design

Johanna is a seasoned project leader within interior, architecture, and conceptual design. Her career started in retail, where she learned the pillars of matching design with consumer expectations, distribution, and affiliate partnerships. Her experience with branding and marketing sets a path to unlimited creativity.

Later in her career she was responsible on vertical and horizontal product development, and product launches within the Nordic region.

She has degrees in Hotel Management from England, a bachelor’s in communication from New York, and a BBA from the American University in Paris.


Johanna has lead teams and ventures serving clients all over the world, residential as well as within hospitality and real estate. She is a strong believer in conceptual design based on the local environment, story telling, optimal use of space, global trends (like biophilic design), inspired by personal preferences and skill.

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Natali Telichenko

Senior Spa Consultant & Partner

Natali, is originally Ukrainian and has work and relationship skills from all over the Ukraine and Russia.

Originally she studied to become obstetrician-gynecologist with 5 year experience in medical practice. Since 1998, Natli has been a profound member of the Hospitality, Beauty and Health business.

Since 2003, Natali has been in charge of management and change implementation within small as well as large Hotels & Spas, to include fitness, beauty and health centers.

She has done reorganizations, personnel management, education and pre-openings. Natali’s operational skills are highly useful for setting a strong and solid base for any Hotel, Spa or clinic.

Natali’s experience within the luxury Hospitality segment as well as the knowledge and recognition of running the Spa as a sincere business, are key roles and skills that create the framework for a successful project and team.

Jeroen Vaassen

Jeroen Vaassen

Executive Director Revenue & Partner

When you work with Yerun, you will meet Jeroen Vaassen. He founded the company to better support people to exceed their potential. Jeroen's often breakthrough insights come with ease. He likes to keep things simple, is passionate about transformation and developing people. He won't just sit by; he rolls up his sleeves and works with you - side by side - to help you achieve your goals.

Fluent in English, Spanish and Dutch, Jeroen has 20 years' experience living and working in Asia Pacific, the Middle East, Europe and South America. He held numerous leadership roles and in his last position he was responsible for the commercial strategies, including pricing and distribution, of more than 330 hotels and resorts in 26 countries, including China. He is a pioneer with natural curiosity and a love of cultural diversity.

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Oscar Cubillo

Director of Operations & Partner

Born in the Canary islands, OScar joined the tourism industry more than 20 years ago, after a Bachelor degree in Tourism and Hospitality and a Masters in International Hotel Management. He has lived and worked for the hospitality industry in Canada, Germany, Ireland and Spain.

After several years of work experience in Independent hotels, Oscar joined Starwood Hotels & Resorts in 2001, where he developed his operational experience in the rooms division and other operations area in several hotels, as well as being member of the Profit Improvement Engagement and Six Sigma project team (PIE), enhancing properties results.

Oscar is also a certified Six Sigma Green Belt and ISO, Quality Assurance and Agile Methodology expert. He has been responsible of Quality Certifications and supervision at hotels and other companies.


In the past 12 years, Oscar has cobined his passion for hotels with creating international talent programs and Human Resources solutions for large companies worldwide and leading internationaliztion and projects and consultancy.


Motivated, dynamic, deeply customer oriented, procedures believer, team lover and engagement freak, he has also an entrepreneurial mindset that has driven him to opening and managing his own restaurant, to creating a cultural non-lucrative association to help Saharawi refugees. He is currently enrolled in the opening of his own first Boutique hotel in 2020.


Carolien Stapper

Director Sales & Marketing & Partner

Carolien Stapper is a Dutch traveler, with a degree in business management, who finally settled in Mallorca, Spain.

In May 2012 she founded Bespoke Freelancing, after a two-year intensive business development and event experience in Bangkok and Bali. The company offers sales & marketing solutions and event management.

Carolien is a driven person, with a goal driven passion to business development, and extremely experienced within the hotel & event industry. She has been part of pre-opening teams, in charge of launches, incentives and corporate events. On occasion her company takes on individual events, weddings and VIP parties.

Carolien runs the Mocinno Mallorca offices.

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Robyn Pratt


With 35+ years of experience working in different countries and spanning a broad cross section of disciplines ranging from Sales and Marketing, Operations, General Management, Project Leadership, Change Management, Innovation, Brand Strategy and Leadership Robyn has gained a strong foundation of knowledge and expertise at an international level.

Prior to forming Impact Consulting I was Vice President and Brand Leader for Design and Luxury brands for Starwood Hotels, Europe, Africa, & Middle East (EAME). In this role, I was able to combine my knowledge and expertise in hotel marketing and operations with innovation and change management skills to lead the brand efforts of nine brands across 240 hotels.

My experience in leading Six Sigma and Operational Innovation has provided me with a passion for managing change towards achieving measurable results which add value for all shareholders. I am an affiliate of Strategy Regeneration which is a French based company which uses strategies such as Blue Ocean Value Innovation to develop and implement innovative solutions on a global basis.

The fact that I have always been a results oriented and driven individual saw me owning and operating 2 restaurants by the age of 23 and achieved my first Starwood General Manager role at the age of 30.
Robyn is affiliate in Impact Consulting.

Sonia Saknoune

Sonia Zaknoune

Procurement Director & Partner

With over 15 years of proven success in the global hospitality industry, Sonia is following her enthusiasm and strong skill set to help the success of others by establishing clear strategies and support in introducing their products into GCC markets. She is Procurement expert and works closely with her team to provide hospitality clients with the best solutions.


Sonia is French and based in the UAE since the start of Mocinno. Her experience with large organizations with and within hospitality gives her a unique skill set, within the Design Hotel Supplies division. 

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Andreas Wadlund

Concept & Innovation

Andreas Wadlund, born in Sweden, started his career in hospitality 30 years ago. He started in a restaurant and has covered all areas within Food & Beverage operations since them. Andreas has a service minded, feel good approach to the development of concepts, leading teams and delivering value for the guest.

As the economic circumstances and awareness of food & beverage has developed tremendously, Andreas stayed ahead of the game, by using experience, skill and product knowledge, and teaching others about not only the end result, but the path towards it.

The way food and drink affect the daily life of people is of great passion. Through his career, he gained expereince from several international restaurants, working in international restaurants, in international hospitality set ups, and had established and operated restaurants in Sweden as well as produced events and managed catering facilities, operationally and financially.

He is now focused on business development, events and health. The business oriented, pragmatic and fearless Andreas is striving for a constant change to perfection, and is focused on business and concept development, events and health.

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Sanna Nathanson

Head of Interior Design

As one of the founding partners of Sweden’s more merited design firms she has been pivotal to the company’s development.


Sanna worked as the company’s highly accomplished designer and has been vital in the maintenance of the reputation as an Interior Design studio in which beautiful interiors and operational functionality work in complete harmony.

She is an innovative designer with a unique understanding of the operational and commercial issues fundamental to client satisfaction and the successful outcome of any design project. She continues to be ‘hands on’ in all aspects of the design process and management. 

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Aline Langlieb

Interior Designer

The Israeli designer is a BFA graduate of Parsons School of Design in New York, where she spent ten years studying and practicing her profession.

Since then she ventured both around the globe and in her own hometown of Tel Aviv to create intelligent spaces that combine classic icons with a modern, playful twist.

Aline's work is versatile - from brand names like W hotels to boutique hotels and restaurants, all of which she infuses with personality and attention to the details that make a truly great design. Aline Lica Langlieb believes the magic of design happens with unexpected combinations of textures, patterns, fabrics, sophisticated finishes and colors that ultimately match to create a coherent design.
The result should be neat and refined yet needs to appear effortless with a laid back appeal.
An Interior designer specializing in Hospitality Design, Aline has designed an extensive number of versatile projects throughout the globe, from New York to Istanbul, Bucharest, Bangkok, San Juan and Tel Aviv. They all focus on the hospitality experience one must have when entering the designed space.

Aline believes that to create this experience you need a vast collaboration of creative professions such as branding, music, Architects, lighting designers, even landscapers. We are trend setters that create a greater story for you to experience.

Aline’s work has been featured in Vogue, Telegraph, Travel + Leisure and more, and she also enjoys providing her design expertise on TV and in her column in Israel’s prestigious lifestyle and design publications..


Koen Crommenuijn

Digital Marketeer

Koen graduated from the prestigious Design School ABKM in The Netherlands as an Art Teacher in 1999. After graduation he started as a designer within a small design firm and created interiors and products for children.

He founded Stoerrr Design in The Netherlands after having children of his own and created Stoerrr Design with a specific interest in the children's sector and soon became a sought after designer for children's toys, furniture and interiors for kids environments.

The premier design themed hotel Blooming Hotel in Bergen asked Koen to create their kids club and since then Stoerrr Design has expanded into the International market. Koen has a keen social interest and this is clearly visible in Stoerrr's Kids clubs where there are always educational and environmental elements present. He formed a partnership with Carl Mills in 2012 and since then has expanded the services of Stoerrr to include Concept creation for the children's sector.

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Carl Mills

Senior Consultant

After graduating from The University College of London with honours in languages Carl moved to the Netherlands and spent over 15 years in the International advertising and marketing sector, working for clients such as Sony, Philips, Atos Origin, Dell and Packard Bell.

After becoming a father he decided to join Stoerrr Design and together with Koen embark on a mission to create safer and more exciting children's environments and products.

Carl uses his creative skills to develop new concepts for the children's sector and his flair for language to help market these.

Together with Mocinno International Stoerrr Design has developed 2 great new concepts The Whole 9 Yards Kids Club and The one by One Toy Trunk for family hotel rooms.

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Stephanie Manasseh

Art Curator Hospitality

Stephanie was born and raised in Montreal and graduated from McGill University. In 1997 she moved to Europe and lived in Prague and Milan before moving to Brussels. She spent two years running conferences in Milan and has since studied with Sotheby’s in London.

She launched the first Accessible Art Fair in 2007 in Belgium. Her mission has always been to bring together talented artists without gallery representation with an art buying public. The range of artists that she works with appeals to both experienced art collectors and first-time buyers.

Stephanie expanded her services offered and launched an art consultancy service, offering personalised art consultancy for corporate and personal collections. Recently, Stephanie launched her art in hotels concept with Mocinno International.

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Marie Garreau

PR & Marketing

Marie perfectly embodies the Parisian woman. She is independent and enterprising, friendly and open-minded, always on the watch for novelty.
Her solid Public relations career started at the renowned French Press agency Pascale Venot. For a number of years she expanded her knowledge in operations and joined production company Reservoir Prod.

Returning to her passion public relations and press, she worked for several known and well recognized companies such as « Les bains douches », « le Barock » (Swiss), « le Sens par la compagnie des comptoirs », and later the Majestic Barrière Hotel.
Marie launched her own company over 8 years ago called “Cherie Cheri”. Marie Garreau has an active 25,000 followers in Paris, and has organized over 50 events per year on average for corporate clients as well as Cherie Cheri events, in Paris, New York, London and Ibiza mainly.

Similar to a true night moth, she put into practice her own idea of festive evenings and gave birth to the now extremely popular “apéro chics” “Chérie Chéri”. Refined and cozy, these meetings are now well-known, amongst a serious middle aged group of trendy Parisians.
Marie and her team currently work with recognized global brands as well as smaller premium and luxury brands.
According to Marie, success lies in charisma and perseverance, with a flair of quality, style and networking skills.


Doug Lansky

Modern Marketing & Speaker

Doug Lansky has been living abroad and traveling for the last nearly 20 years in over 120 countries.

He is the author of 10 books, including two for Lonely Planet and three for Rough Guides, had a weekly syndicated travel column in over 40 newspapers for five years, hosted a Travel Channel show, served as a correspondent for Public Radio’s Savvy Traveler show, served as travel editor for Scandinavian Airlines inflight magazine and contributed to publications such as National Geographic Traveler, Reader’s Digest, Esquire, Men’s Journal, The Guardian, National Geographic Adventure, Huffington Post and SKIFT.

On the speaking circuit, Doug has given lectures at over 100 universities, spoken to a sold-out audience at National Geographic Headquarters, for the United Nations World’s Tourism Organization, at industry travel/tourism conferences, and he set the attendance record for keynote lectures at the 2012 and 2013 ITB Berlin conferences.

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Juliana Cavalcanti

Director of Uniform & Fashion

Juliana started her career in São Paulo, Brazil, where she graduated in Fashion Business and worked for 4 years with Brazil Fashion Luxury Industry.
Her professional path in Europe began in London, where she lived for one year working with Press and Wholesale of international Fashion Brands at a high end and luxury Showroom.

After one year she moved to Lisbon to work at one of the best PR Companies in the country to manage the Fashion Brands. During 2 years she worked with all the main players of the Fashion Industry in Portugal, dealing with the media, creating Communication and PR strategies for my clients, organizing events and working with a fantastic team.

Juliana is a recognized international Fashion Strategist and is working with several interesting projects in different hospitality areas. She continuous to work with exclusive brands and hospitality to continue to build and design their brand and fashion strategy.
Today Juliana designs professional uniforms for International clients and she is a member of the Mocinno company to assist in their client’s styling strategy for uniforms and appearance.


John Stocki

Senior Consultant USA

Born and educated in the United States, John Stocki launched his career on a global scale working in Australia, United Arab Emirates, China and the US, as well as traveling and
training in over 30 countries.

His passion was developed in the hospitality industry where he worked with international
luxury hotel brand Kempinski Hotels in marketing, public relations and eCommerce roles,
his appointments taking him through more than 20 food and beverage outlets in the various
hotels throughout the UAE and China.

It is with this unique perspective that John is able to motivate and train hospitality staff
not only on the skills of making the hospitality experience unique but in understanding the
demands of their growing global clientele.

He brings a straight-forward approach, laced with direct personal experience, to his special
style of training which is what makes his company – Stocki Exchange – so distinctive. John has joined the Mocinno team in 2016, to lead the US expansion.


Lola Akinmade Åkerström

Content Marketing

Nigerian born, grown up in the USA Lola is an award-winning writer and photographer has photographed and written about six continents.

She is partner at Mocinno to lead edit, story telling, site reviews and content optimization.

Her work has appeared in National Geographic Traveler, BBC, CNN, Lonely Planet, New York Times Online, San Francisco Chronicle, Travel + Leisure, New York Magazine, Travel Channel’s World Hum, Forbes, Sherman’s Travel,, National Geographic Channel, amongst others.

She worked as a field journalist on the web team during Eco-Challenge’s Expedition Race in Fiji and has volunteered as a photojournalist with the Swedish Red Cross and World Hope International, documenting their projects in countries such as Nicaragua, Sweden, and Cambodia, and C.H.I.E.F – an NGO based in Nigeria that promotes grassroots health development, HIV/AIDS awareness, and the empowerment of women.

She also owns and runs Geotraveler Media– a multimedia and travel consulting firm providing a spectrum of travel media-related services from writing, photography, and art to web design, and social media, some of the clients are Four Seasons hotels and many independent Hotels and Resorts.
She is the editor-in-chief of Slow Travel Stockholm an editorial site which encourages travelers to explore Stockholm deeper and slowly.

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Katja Presnal

Digital Business Consultant

Katja Presnal is the founder of Skimbaco-brand and owns online magazine. Katja is a social media marketing strategist who won Addy Awards for her work in the USA focusing in retail and shopper marketing utilizing social media. She is a known speaker in social media conferences, and has extensive experience in working with online influencers and lead a team of over 900 bloggers in her previous job.

Katja is available for social media marketing consulting and for forming partnerships with her magazine Skimbaco Lifestyle. Opportunities with Skimbaco Lifestyle include promotions, advertising, content creation, social media campaigns, press trips and more. Katja is also an author of Instagram as your Guide to the World-book, and expert on how travel industry can utilize Instagram in marketing.

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